Tag: e-business strategy

Not invented here

For every change or evolution, there is always a group of people who fully embrace the new possibilities that are given. On the other hand, there is also a group of people who pull out, who think that it is not needed, that they can live without it. The second group is often the more important one.
The Xpragmatic View #88 - July 8, 2007

We value your opinion

The long-lasting success of companies is fundamentally linked to their ability to know and understand their customers. However, are they any good at it? Do they really try?
The Xpragmatic View #67 - June 2005

We respect your privacy

A sluggish economy, increased competition, price erosion and lower margins are forcing organisations to look for new and more creative ways to generate additional revenue. Unfortunately, most attempts remain largely focused on the traditional theme of accelerating the introduction of new products or variations of existing products. Today, companies must avoid focusing exclusively on the product itself. Instead, they must focus more on the potential use of their products.
The Xpragmatic View #66 - May 2005

Holiday on ice

The Internet has been a revolution for the travel industry. So they say. And indeed, the Internet has initiated an evolution towards on-line reservation systems that has created a new, but harsh reality for the independent travel agency. Unfortunately, for the average traveller itself this has generated little added value.
The Xpragmatic View #62 - September 2004

The customer was not surprised

At the start of a new year, most analysts publish their predictions for the trends of the coming year. Very few of them (dare to) look back at their predictions of last year. However, analysts are not the only ones to blame. Every single company should have a closer look at its own performance (or lack of performance) during the past year. And this will not always be a pleasant picture...
The Xpragmatic View #58 - January 2004

The unreachable enterprise

The Internet-revolution has created a wealth of new opportunities allowing organisations to interact directly and in a personalised way with their customers. Marketing to the individual, the customer-focused organisation, it all seamed a bit more achievable and affordable. Unfortunately, this remains an unfulfilled promise. Even worse, the customer now understands what is happening.
The Xpragmatic View #56 - August 2003

Own the customer experience

"Own the total customer experience" is a well-known concept that was already introduced in 1998 in publications such as the bestseller Customers.com of Patricia Seybold. Five years later, it seems that many organisations did not really get the message.
The Xpragmatic View #53 - April 2003