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Tag: social media

Making weak ties stronger

According to Dunbar's number, the number of people with whom we can maintain stable social relationships is limited. If that is true, shouldn't we shift the focus of our attention in social networks to our 'weak ties'?
The Xpragmatic View #175 - May 31, 2011

Do companies need the conversation?

Social media are a reality and companies should take them into account. However, engaging in the interaction in an intelligent way might turn out to be a lot more complex than expected.
The Xpragmatic View #169 - February 11, 2011

Does it make sense using Twitter?

A recent study by Sysomos suggests that most messages on Twitter more or less disappear in the cloud without triggering any reaction. So, does it make sense being there?
The Xpragmatic View #158 - October 25, 2010

Literacy in the digital age

While unravelling the secrets of success in our networked economy, we must not forget that there is no such thing as a homogeneous network. There are always strong and weak participants and whatever guidelines we develop, all should be able to have their part.
The Xpragmatic View #160 - November 13, 2010

From social strategy to social media

In order to really achieve great things, we sometimes have to take a step back. We have to reconsider our options. Great things rarely come naturally. They are planned. The same goes in the social enterprise.
The Xpragmatic View #146 - July 2, 2010

Using social networks to build the new society - Are we on the right path?

Number of followers, connections, reputation, influence... they all become increasingly important social metrics. However, are we measuring the right things?
The Xpragmatic View #139 - February 24, 2010

About Twitter, adaptive systems and antelopes

Social technology is transforming our life and our society. Will it be a change for the better or the worse?
The Xpragmatic View #132 - November 24, 2009

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