Management briefing: Reverse Interaction Modelling™ - designing a better business by designing better interactions
Reverse Interaction Modelling (RIM) is an approach whereby we try to envision how our interactions with customers, partners and employees have an impact on their willingness to do (more) business with us. Once this vision created, we can start thinking about ways to adjust these interactions or to create new interactions that will further strengthen this willingness.
In the context of business process improvement or organisational change, RIM is essentially an approach that aims at 'designing your business', step-by-step, bottom-up. Doing so, it allows defining the 'business boundaries' that will delimit our further process change work.
This briefing session consists of two parts. The first part is largely identical to the Business Interaction Management briefing, describing the overall context of the approach. The second part then presents the RIM approach for basic process change and illustrates this using a small business case.
Tags: BPM, BIM, business processes, proces change, innovation, interactions
Format: presentation/workshop, 120-150 minutes
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