Management briefing: Enterprise 2.0 - The dark forces of collaboration

More than ever, Enterprise 2.0 is the talk of the town. However, the discussion remains clouded by a continuing bias towards tools and technology and the setting of unrealistic expectations. In this briefing, we have a closer look at the real internals of Enterprise 2.0, the dark forces of collaboration.
Please note that this is not a pleading against Enterprise 2.0. In reality, we do strongly support the use of this type of approach by any organisation. However, companies must be aware of the reality that adopting Enterprise 2.0 takes something more than just the implementation of a few tools.
Indeed, companies will only be able to reap the real potential benefits of Enterprise 2.0 if they are also willing to question some of the very basic assumptions about their present organisation. More than anything else, Enterprise 2.0 is about organisational and behavioural change and this is the real challenge that awaits you.
Tags: enterprise 2.0, web 2.0, collaboration, organisational change
Format: presentation/keynote, 45-90 minutes
Standard conditions
(152k)
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