Management briefing: The 'real' Enterprise 2.0 - Getting it right... and boring
Today, a growing number of companies are deploying various Enterprise 2.0 initiatives and more are planning for. The market for E2.0 software is growing. Social computing functionality such as wikis, blogs, microblogs, profiles, tags are becoming common practice...
While there is clear evidence of the potential business value Enterprise 2.0 can bring, an uneasy feeling remains. Often, the results are below expectations, or the adoption is slow or it is difficult to keep the momentum after the initial start. People get frustrated because there does not seem to be a real reason for these issues. It was such a success in the Web 2.0 space, why is it so difficult here?
Gradually, the thinking has evolved. It's about the people, stupid! Delivering value 'in the flow'. The culture thing. We have to align E2.0 and process.
And today, we are ending up with this quote of Deb Lavoy, Director Product Marketing at Open Text:
"The 'real' Enterprise 2.0 is not a technology or marketing plan, but the reinvention of the enterprise itself. It's a rethinking of the structure, process, culture and even, in some cases, the very purpose of the enterprise."
Enterprise 2.0, why is it so difficult? And the "real" Enterprise 2.0, how real is this as a target?
Tags: enterprise 2.0, web 2.0, collaboration, organisational change
Format: presentation/keynote, 60-120 minutes
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